Date: 26 March 2008 (Wed)
Time: 2 - 6pm
Venue: SPH Auditorium
(Address: 1000 Toa Payoh North)
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Search Engine Marketing - Techniques to achieve superior results
in paid and organic search marketing
Participants will learn:
- How search engines list web sites for free and through paid
placements
- How to get free "organic" traffic by building a site that
pleases search engines and your visitors
- How to efficiently purchase listings guaranteed to rank your
company at the top of search engine results
- How to calculate the roi of your search marketing efforts by
tracking your visitors from the time they hit your site until
they buy-and get tips on improving conversion if they don't
- How to build links that generate traffic to your web site,
and how to avoid the penalties of "spamming" the search engines
- What's coming next? What else besides SEM in terms of pay
for performance online advertising? A short intro to social
networking sites and blog networks.
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Speaker:
Adrian Tan
Adrian Tan moved from his public sector job in IDA and
helped start up clickTRUE, the online advertising arm of
Hardware Zone Pte Ltd, two years ago. He believes in Pay Per
Performance online advertising tools and strongly advocates
that companies should adopt marketing strategies that
encompass Search Engine Marketing (SEM), Online Media
Planning, Web Analytics and Website Optimisation. He is
excited at the huge potential of online advertising in the
region as evidenced by the exponential growth experienced by
clickTRUE. At clickTRUE, he works with media agencies, MNCs
and SMEs and has achieved impressive returns on investment
for advertisers like Nikon, Epson, SIM, HSBC, Tyco, Safra,
NTUC and Changi General Hospital. His work and interest
requires him to be a Google AdWords Qualified Individual, a
Yahoo Ambassador and a Search Engine Marketing Professional
Organization (SEMPO) member. |
Blog Marketing - Blogs as an effective marketing tool
Participants will learn:
- How to use blogs to improve SEO
- How to develop blog content that is engaging to users
- How to measure, track, test and adjust corporate blogs
- Importance of organisation to control content generated
under its brand (strike balance between freedom and control)
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Speaker:
Josh Lim
Josh Lim is the founder of Josh Lim & Associates, a digital
marketing agency, which has done work in the markets of
Malaysia, Singapore, Australia, France & the United States.
After 8 years in the digital marketing & web design
industry, Mr Lim sought to find a unique way for his clients
to fulfill their digital marketing needs, and hence
Advertlets.com was born. Advertlets.com is an Asian blog
advertising network that has grown tremendously since its
inception in March 2007. Now, the Advertlets Network reaches
over 500,000 unique users each day across Asia. Josh is also
an active public speaker that speaks on topics of
entrepreneurship, career development, web design & online
advertising at events organized by organizations such as The
Star, The Asia Business Forum, Australian Broadcast
Corporation & The Asia Pacific Economic Cooperation.
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Viral Marketing - Online Viral Marketing Techniques to maximise
impact
Participants will learn:
- Various viral marketing tools/concepts (like
hotmail/yahoo..etc)
- How to deploy/integrate viral marketing approach to your
online marketing strategy
- How to identify the knots in viral process (viral marketing
myths)
- How to track and monitor the viral marketing progress online
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Speaker:
Amit Kumar
Amit is a Senior Consultant with Training Edge International
and a much sought after speaker and trainer and has trained
in many MNCs and embassies, locally and overseas. He have
trained in various government bodies and training
institution in Singapore, Malaysia and Indonesia. He is also
a guest speaker at various IT seminars and summits around
Asia.Amit believes in transforming normal IT user into a
Power user by eliminating the fear of IT jargons and
processes. With his real life experience in IT fields, he
simplifies every process and illustrated how IT could be
used as a tool for efficiency and productivity. Equipped
with invaluable people skills, he graduated with Masters in
Information Technology and Certification in MCSE (Microsoft
Certified Software Engineer), CNA (Certified Novell
Engineer, DBA (Database Administrator). Amit demonstrates a
good grasp of IT-related adult-learning theories and
techniques in facilitating his workshops and seminars for IT
and non-IT executives. |
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Seminar fee:
Early bird fee by 19 March 2008:
ST701 member: $309 with GST (U.P $369)
Non-member: $369 with GST (U.P $439)
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Who should attend: Advertising agency professionals responsible for
internet marketing solutions for their clients, Corporate Marketing
Executives responsible for e-marketing in their organization
A seminar not to be missed! Limited seats available!
Register as a ST701 member for FREE on
jobs.st701.com to
enjoy discounted seminar fees.
Sign up for this professional development seminar now!
(payment by credit card only)
For further enquiries, please email to:
kevintan@sph.com.sg
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